INSP Network Look

INSP’s brand is about 2 things—big heroes and the epic scenery of the old west. After changing their logo in 2022, they wanted to update the network look and brand to match. While the previous brand helped emphasize the classic nature of their programming, we wanted the new brand to be bolder, more vibrant, and a little in your face. INSP also wanted to head the direction without leaving the main demographic of 65+ behind.

The resulting brand is a simple set of elements to put the stars front and center, while using oversized text to increase the volume a bit. Due to the nature of older acquired programming mixed with INSP originals, stills are used to bring cohesion to both. A blue & “y-orange” color scheme helps convey the classic trust of a small town sheriff. Texture brings a tactile nature to the roughness of the west. A leather tag serves as the frame for the logo— giving the brand a hand-tailored, man-made feel like the authenticity of the content.

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Art Direction/Motion Design: Jared Hanline
Co-Art Director: Oscar Arrango
Design: Patrick McGill, Madelyn Brotherton
Motion Design: Mason Adams, Justin Warren, Tyler Outen, Kaitlyn Simpson
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The evolution of an idea along the journey to approval is fascinating. Not everything is in your control, even if it's your project. Decision-makers and stake holders all help shape the outcome of the final network look, and it can be fun to peek behind the curtain and see at the forks in the road that led to the final outcome. The images below show the various pages of pitches, ending with the pitch that gave us the look that launched on-air. Ultimately the journey could be summed up in two words: Simplify and Stars. These images are a bit larger, so please be patient.