Bridge Groups Branding

Forest Hill experienced a lot of change in the years leading up to the 2020 pandemic. Those organizational changes along with the pandemic left Forest Hill in need of a facelift. In rebranding their community groups “Bridge Groups”, they wanted a visual identity that could help signal a new day beginning.

They also wanted a brand that could reach a slightly younger demographic. We set out to create an identity that screamed life and joy. Even while some groups were meeting over video conference, we wanted to bring excitement to a group—even a Zoom one.

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A vibrant, bold redesign filled with energy and movement. The vibrancy and people-forward design brought life to digital-only meeting spaces, and the in person elements at events screamed that something new was here and you didn't want to miss it.

Creative/Art Direction: Jared Hanline
Graphic Design: Erin Swanson, Juan Gonzalez