CleverCX Conversation Template

Startup world can be tough, you've got to be able to move fast and do more with less. CleverCX was launching a new feature, chatting with an advisor, and that included their new ai assistant, Penny. They needed a way to show off that feature on social media, with multiple conversations and styles so that they weren't just running the same ad/post over and over.

The power of mogrts from after effects were leveraged to create a massive customizable template so that anyone could creative a conversation post on their feeds. The had control of all messaging, animation timing, multiple style and animations options, and even a few fun little controls for that something extra. The result turned what could have been a single graphic into the ability for a broader campaign. Most importantly, the brand is build in, so no matter the choices, the colors, fonts, and feel were right in line with what CleverCX has been wanting to be.

Art Director/Motion Design/Scripting: Jared Hanline