Forest Hill experienced a lot of change in the years leading up to the 2020. Those organizational changes along with the pandemic left Forest Hill in need of a facelift. In rebranding their community groups “Bridge Groups”, they wanted a visual identity that could help signal a new day beginning.
They also wanted a brand that could reach a slightly younger demographic. We set out to create an identity that screamed life and joy. Even while some groups were meeting over video conference, we wanted to bring excitement to a group—even a zoom one.
Creative Director: Jared Hanline
Graphic Design: Erin Swanson and Juan Gonzalez
